A Case Study
BRIEF: Holy Trinity is a church in a rural location, meeting in a building which parts of date back to 1682. The church values tradition and structure deeply, whilst also being friendly and embedded in their local community.  A feature of church life and worship is the engagement of people across the generations, and the cycle of the seasons and the farming year give shape to the community and the church. They would like some of this reflected in fresh branding, starting with a logo.

OPTION ONE: emphasising tradition, continuity and consistency,
with a nod to a furrow in the serif typeface
OPTION TWO: emphasising friendliness, welcome,
and the interlinked generations, rooted in the rural community
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